{"id":12647,"date":"2026-08-04T11:09:20","date_gmt":"2026-08-04T09:09:20","guid":{"rendered":"https:\/\/flysurfer.com\/brand\/brand-identity\/"},"modified":"2026-08-25T17:34:10","modified_gmt":"2026-08-25T15:34:10","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/flysurfer.com\/de\/brand\/brand-identity\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\"><\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section preset--group--divi-section--divi-spacing--hz5ljtx--2r2ksy7oro preset--group--divi-section--divi-spacing--hz5ljtx--01zrw7iiac preset--module--divi-section--default\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row preset--group--divi-row--divi-spacing--n429yc2g55 preset--module--divi-row--default\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide preset--module--divi-column--default\">\n<div class=\"et_pb_breadcrumbs_0 et_pb_breadcrumbs et_pb_module et_flex_module preset--group--divi-breadcrumbs--divi-font--h1s3a6l--default preset--group--divi-breadcrumbs--divi-font--hsxwvp8--default preset--group--divi-breadcrumbs--divi-font--hvybv0e--default preset--group--divi-breadcrumbs--divi-font--h17gik0--default\"><div class=\"et_pb_module_inner\"><nav class=\"et_pb_breadcrumbs--trail\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/flysurfer.com\/brand\/\" class=\"et_pb_breadcrumbs--breadcrumb et_pb_breadcrumbs--home\">Home<\/a><span class=\"et_pb_breadcrumbs--separator\">&gt;<\/span><span class=\"et_pb_breadcrumbs--current et_pb_breadcrumbs--breadcrumb\">Archiv<\/span><\/nav><\/div><\/div>\n\n<div class=\"et_pb_group_0 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough preset--module--divi-group--default\">\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hp5h6dj--0r6o8ql7di\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">FLYSURFER Brand Identity<\/h2><\/div><\/div>\n\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hp5h6dj--dwi2yeojv3\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Eine Marke, gepr\u00e4gt von Progression<\/h3><\/div><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module et_flex_column_24_24_phone et_flex_column_18_24_phoneWide preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><p>Seit 25 Jahren steht FLYSURFER f\u00fcr Progression, Vertrauen und den Mut, Konventionen zu hinterfragen. Was 2001 mit dem Anspruch begann, windsportbasierte Sportarten sicherer, zug\u00e4nglicher und effizienter zu machen, ist heute zu einer weltweit gesch\u00e4tzten Marke gewachsen, die f\u00fcr technische Exzellenz, gezielte Innovation und verantwortungsvolle Produktentwicklung steht. Dieses Jubil\u00e4um ist mehr als ein Meilenstein in unserer Geschichte. Es wurde zum Anlass, unseren Auftritt zu sch\u00e4rfen und FLYSURFER auf die Zukunft auszurichten. Unsere neue Corporate Identity zeigt, wer wir heute sind: eine Premium-Performance-Marke, gebaut auf Sicherheit, Innovation und langfristigem Vertrauen.    <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row preset--group--divi-row--divi-spacing--n429yc2g55 preset--module--divi-row--default\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide preset--module--divi-column--default\">\n<div class=\"et_pb_group_1 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_2_5_tablet et_flex_column_24_24_phone et_flex_column_2_5_phoneWide et_flex_column_8_24_tabletWide et_flex_column_8_24_widescreen et_flex_column_8_24_ultraWide preset--module--divi-group--78006fpavr\">\n<div class=\"et_pb_heading_2 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hp5h6dj--0r6o8ql7di\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Mehr als ein neuer Look<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><p>FLYSURFER hat sich \u00fcber die Jahre stetig weiterentwickelt. Unsere Produkte haben Grenzen verschoben, unsere Community ist gewachsen und neue Disziplinen sind entstanden. Was dabei immer geblieben ist, sind unsere Werte: Offenheit, Ehrlichkeit, Verantwortung und die enge Verbindung zu den Ridern und Partnern, die FLYSURFER mitgestalten. Das neue Corporate Design macht diese Haltung sichtbar. Es \u00fcbersetzt technische Pr\u00e4zision, klare Funktion und ein zukunftsorientiertes Mindset in eine einheitliche visuelle Sprache. Jedes Element ist bewusst reduziert und erf\u00fcllt einen klaren Zweck, genau wie in unserer Produktentwicklung.     <\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_2 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_3_5_tablet et_flex_column_24_24_phone et_flex_column_3_5_phoneWide et_flex_column_16_24_tabletWide et_flex_column_16_24_widescreen et_flex_column_16_24_ultraWide preset--module--divi-group--asfd5abmwp\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_image_sticky et_pb_module et_flex_module preset--group--divi-image--divi-spacing--hz5ljtx--167g5j6vk7\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4.avif\" title=\"FCHOC26_4\" width=\"2400\" height=\"1601\" srcset=\"https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4.avif 2400w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-300x200.avif 300w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-1024x683.avif 1024w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-768x512.avif 768w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-1536x1025.avif 1536w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-2048x1366.avif 2048w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-1080x720.avif 1080w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-1280x854.avif 1280w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-980x654.avif 980w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/FCHOC26_4-480x320.avif 480w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" class=\"wp-image-10145\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section preset--group--divi-section--divi-spacing--hz5ljtx--2r2ksy7oro preset--group--divi-section--divi-spacing--hz5ljtx--01zrw7iiac preset--module--divi-section--default\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row preset--group--divi-row--divi-spacing--n429yc2g55 preset--module--divi-row--default\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide preset--module--divi-column--default\">\n<div class=\"et_pb_group_3 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_3_5_tablet et_flex_column_24_24_phone et_flex_column_3_5_phoneWide et_flex_column_16_24_tabletWide et_flex_column_16_24_widescreen et_flex_column_16_24_ultraWide preset--module--divi-group--asfd5abmwp\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_image_sticky et_pb_module et_flex_module preset--group--divi-image--divi-spacing--hz5ljtx--j8ptfzjw4o\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/42850.jpg\" title=\"42850\" width=\"1753\" height=\"1168\" srcset=\"https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/42850.jpg 1753w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/42850-1280x853.jpg 1280w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/42850-980x653.jpg 980w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/08\/42850-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1753px, 100vw\" class=\"wp-image-10019\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_group_4 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_2_5_tablet et_flex_column_24_24_phone et_flex_column_2_5_phoneWide et_flex_column_8_24_tabletWide et_flex_column_8_24_widescreen et_flex_column_8_24_ultraWide preset--module--divi-group--78006fpavr\">\n<div class=\"et_pb_heading_3 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hp5h6dj--0r6o8ql7di\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Ahead of its Time<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><p>Im Kern der Marke steht weiterhin dasselbe Versprechen: Ahead of Its Time. Es beschreibt unsere Haltung zu sinnvoller Innovation, langlebigem Design und verantwortungsvoller Progression. Daraus entsteht unser Anspruch, Produkte zu entwickeln, die heute Vertrauen schaffen und Rider auf das vorbereiten, was morgen kommt.  <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\"><\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row preset--group--divi-row--divi-spacing--n429yc2g55 preset--module--divi-row--default\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide preset--module--divi-column--default\">\n<div class=\"et_pb_group_5 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone et_flex_column_8_24_phoneWide et_flex_column_8_24_tabletWide et_flex_column_8_24_widescreen et_flex_column_8_24_ultraWide preset--module--divi-group--default\">\n<div class=\"et_pb_heading_4 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hp5h6dj--0r6o8ql7di\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Ein Symbol f\u00fcr Fortschritt<\/h2><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_group_6 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone et_flex_column_16_24_phoneWide et_flex_column_16_24_tabletWide et_flex_column_16_24_widescreen et_flex_column_16_24_ultraWide preset--module--divi-group--default\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><p>Unsere neue visuelle Identit\u00e4t ist kein reines Redesign. Sie macht sichtbar, welche Prinzipien unser Denken und Handeln pr\u00e4gen. Das neue Icon entsteht aus dem \u201eY\u201c der FLYSURFER Wortmarke und verwandelt ein vertrautes Element in ein kraftvolles Symbol f\u00fcr Progression. Seine Geometrie erzeugt eine pfeilartige Bewegung und steht f\u00fcr Geschwindigkeit, Auftrieb und den Blick nach vorn.    <span>Die sich \u00f6ffnende Form steht f\u00fcr Wachstum, Ambition und kontinuierliche Weiterentwicklung.<\/span><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><p>Minimalistisch und markant, technisch und dynamisch zugleich spiegelt das Icon die Eigenschaften wider, die FLYSURFER Produkte auszeichnen: technische Pr\u00e4zision, sinnvolle Innovation und den konsequenten Antrieb, den Sport weiterzuentwickeln. Es ist ein Zeichen f\u00fcr die Zukunft, klar wiedererkennbar und gleichzeitig tief mit unserer Herkunft verbunden. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section preset--group--divi-section--divi-spacing--hz5ljtx--01zrw7iiac preset--module--divi-section--default\">\n<div class=\"et_pb_row_4 et_pb_row et_flex_row preset--group--divi-row--divi-spacing--n429yc2g55 preset--module--divi-row--default\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide preset--module--divi-column--default\">\n<div class=\"et_pb_group_7 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_3_5_tablet et_flex_column_24_24_phone et_flex_column_3_5_phoneWide et_flex_column_16_24_tabletWide et_flex_column_16_24_widescreen et_flex_column_16_24_ultraWide preset--module--divi-group--asfd5abmwp\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_image_sticky et_pb_module et_flex_module preset--group--divi-image--divi-spacing--hz5ljtx--j8ptfzjw4o\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-scaled.avif\" title=\"SONIC5-action-31\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-scaled.avif 2560w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-300x200.avif 300w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-1024x683.avif 1024w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-768x512.avif 768w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-1536x1024.avif 1536w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-2048x1365.avif 2048w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-1080x720.avif 1080w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-1280x854.avif 1280w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-980x653.avif 980w, https:\/\/flysurfer.com\/wp-content\/uploads\/sites\/3\/2026\/07\/SONIC5-action-31-480x320.avif 480w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" class=\"wp-image-5002\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_group_8 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_2_5_tablet et_flex_column_24_24_phone et_flex_column_2_5_phoneWide et_flex_column_8_24_tabletWide et_flex_column_8_24_widescreen et_flex_column_8_24_ultraWide preset--module--divi-group--78006fpavr\">\n<div class=\"et_pb_heading_5 et_pb_heading et_pb_module et_flex_module preset--group--divi-heading--divi-font--hp5h6dj--0r6o8ql7di\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">DER BLICK NACH VORN<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><p>Die Zukunft von FLYSURFER bedeutet, die M\u00f6glichkeiten windbasierter Bewegung weiter auszubauen. Mit neuen Produktkonzepten, neuen Disziplinen, mehr Zug\u00e4nglichkeit und neuen Nutzungserlebnissen gestalten wir aktiv mit, was als N\u00e4chstes kommt. Diese Haltung spiegelt sich heute im gesamten Markensystem wider: in der klaren Typografie, der technischen Farbwelt, den strukturierten Layouts, gezielten Designelementen und einer selbstbewussten visuellen Sprache. W\u00e4hrend wir 25 Jahre Innovation feiern, bleibt unser Ziel dasselbe: intuitives, zuverl\u00e4ssiges und leistungsstarkes Equipment zu entwickeln, das Rider dabei unterst\u00fctzt, ihre Ziele zu erreichen und den Weg dorthin zu genie\u00dfen.   <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":12644,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12647","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/pages\/12647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/comments?post=12647"}],"version-history":[{"count":2,"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/pages\/12647\/revisions"}],"predecessor-version":[{"id":12649,"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/pages\/12647\/revisions\/12649"}],"up":[{"embeddable":true,"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/pages\/12644"}],"wp:attachment":[{"href":"https:\/\/flysurfer.com\/de\/wp-json\/wp\/v2\/media?parent=12647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}